Aarhus City Lab

Sharing Economy in Aarhus

Aarhus - test city for sharing economy in 2017

Sharing Economy in Aarhus

At Smart Aarhus, we want to create good conditions for the development of the sharing economy.

Therefore, we have entered into a partnership with the Business and Growth Ministry with the purpose of Aarhus being a test city for the sharing economy in 2017. Because 2017 is the year when Aarhus becomes the European Capital of Culture and therefore may experience capacity challenges regarding transportation and accommodation. In addition to accommodation and transportation, we want to explore the sharing economic possibilities within employment and the City of Aarhus as a resource. In the latter, we will explore the possibilities of Aarhus sharing its own resources. For instance, this could be by sharing meeting rooms or cars.

Based on the above and a several meetings with relevant stakeholders, we have formulated six principles for working with the sharing economy in the City of Aarhus:


Principle 1: Innovation, growth and development

Aarhus wants to be an attractive city for both residents and guests. With that in mind, we will have the courage to try new models and solutions that can create a better setting for business development and more choices for the citizens.


Principle 2: Fair competition

Legislation should create opportunities for both the established industry and for new players to compete on equal terms. Regulations should promote commercial activity and not limit it.


Principle 3: Position on digitization

In Aarhus, we see digitization as an opportunity that ensures that resources in a broad sense be utilized better.  At the same time, we are aware of the challenges and new conditions it creates.


Principle 4: Focus on safety and consumer protection.

We take consumer protection seriously, including knowledge of rights and opportunities, as well as focus on safety, insurance, price transparency, etc. Digitalization provides increased opportunities for transparency and consumer information, which we must seize.


Principle 5: Dialogue

We want an ongoing dialogue with and involvement of all relevant stakeholders who can and will contribute constructively to the process.


Principle 6: Monitoring

During the test period there will be a continuous monitoring of the initiatives launched, via one or more dialogue forums. Possible adjustments and regulations may then be based on actual experiences.


The initiative is in its start-up and expected to roll out in 2017.